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Privacy Policy - Santa Monica Towing

At Santa Monica Towing, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your data when you interact with our website or use our towing services. By accessing or using our website and services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect various types of information to provide our services and improve your experience. The information we collect can be divided into two main categories: Personal Information and Non-Personal Information.

1.1 Personal Information

Personal information refers to data that can identify you directly or indirectly. We collect personal information when you request our services, contact us, or use certain features of our website. The personal information we collect may include:

1.2 Non-Personal Information

Non-personal information refers to data that cannot be used to identify you directly. This data is collected automatically when you interact with our website. Non-personal information may include:

  • IP Address: The internet protocol address of the device you use to access our website.
  • Browser Type: The type of web browser you use (e.g., Chrome, Safari, Firefox).
  • Device Information: Information about the device you're using, such as operating system and screen resolution.
  • Usage Data: Details about how you interact with our website, such as pages visited, time spent, and click patterns.
  • Cookies: Small files stored on your device that allow us to improve your experience on our website (for more information on cookies, see the "Cookies" section below).

2. How We Use Your Information

We use the information we collect from you for the following purposes:

2.1 To Provide Services

The primary reason we collect personal information is to fulfill your service requests. This includes:

  • Dispatching a tow truck or roadside assistance based on the information you provide.
  • Processing payments for services rendered.
  • Communicating with you regarding your service request, including confirmation, updates, and completion notifications.
  • Resolving issues or disputes related to our services.

2.2 To Improve Our Services

We collect non-personal information to enhance the functionality and performance of our website and services. This includes:

  • Analyzing usage data to identify areas for improvement on our website.
  • Enhancing our customer service and communication strategies.
  • Personalizing your experience by offering tailored services based on your past interactions with us.

2.3 To Communicate with You

We may use your contact information to communicate with you about:

  • Service updates, promotions, and special offers.
  • Important notices related to your account or service requests.
  • Surveys or feedback requests to improve our services.

You may opt out of receiving promotional communications at any time by following the unsubscribe instructions in the emails or contacting us directly.

2.4 To Comply with Legal Requirements

We may use and disclose your personal information if required to do so by law, such as in response to a subpoena, court order, or other legal process. We may also use your information to enforce our Terms and Conditions or protect our rights, property, or safety.

3. How We Protect Your Information

We take the security of your personal information seriously and implement a variety of measures to protect it from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: We use SSL (Secure Sockets Layer) encryption to protect your payment information and other sensitive data transmitted through our website.
  • Access Control: We restrict access to your personal information to employees and contractors who need it to perform their job functions. All personnel who access your data are bound by confidentiality agreements.
  • Regular Audits: We conduct regular security audits to ensure that our data protection practices are effective and up to date.

While we take reasonable precautions to protect your information, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.

4. Sharing Your Information

We do not sell, rent, or share your personal information with third parties for their marketing purposes. However, we may share your information in the following circumstances:

4.1 Service Providers

We may share your personal information with third-party service providers who help us deliver our services. These providers may include payment processors, towing partners, or customer service platforms. These service providers are required to use your information solely for the purpose of providing services on our behalf and must comply with strict data protection standards.

4.2 Legal Obligations

We may share your information if required to do so by law or in response to a legal request, such as a subpoena or court order. We may also disclose your information if we believe such action is necessary to protect our rights, prevent fraud, or ensure the safety of our users.

4.3 Business Transfers

In the event that Santa Monica Towing undergoes a business transfer, such as a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. Cookies are small files stored on your device that allow us to recognize you when you return to our website. The information collected through cookies helps us analyze traffic patterns, personalize content, and improve website performance.

You can control how cookies are used by adjusting your browser settings. Most browsers allow you to refuse cookies or delete them. However, please note that blocking cookies may impact the functionality of our website.

6. Your Data Protection Rights

Depending on your location, you may have the following rights concerning your personal information:

  • Right to Access: You have the right to request a copy of the personal information we hold about you.
  • Right to Rectification: You have the right to request that we correct any inaccuracies in your personal information.
  • Right to Erasure: You have the right to request that we delete your personal information, subject to certain legal exceptions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
  • Right to Data Portability: You have the right to request a copy of your personal information in a commonly used format for transfer to another service provider.
  • Right to Object: You have the right to object to our use of your personal information for direct marketing purposes.

To exercise your rights or if you have any concerns about how we handle your personal information, please contact us using the information provided in the "Contact Us" section below.

7. Retention of Your Information

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once your information is no longer needed, we will take reasonable steps to securely delete or anonymize it.

8. Third-Party Links

Our website may contain links to third-party websites that are not operated or controlled by Santa Monica Towing. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

9. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information as quickly as possible.

10. Changes to This Privacy Policy

Santa Monica Towing reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, and the revised policy will be effective immediately upon posting. We encourage you to review this policy periodically to stay informed of any updates.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.


Thank you for choosing Santa Monica Towing. We are committed to protecting your privacy and ensuring that your experience with us is secure and enjoyable.